Wednesday, October 30, 2019

Major Flaws of Justice System of America Depicted in The Last Line of Essay

Major Flaws of Justice System of America Depicted in The Last Line of Defense - Essay Example In his article, â€Å"The Last Line of Defense† in The Atlantic, journalist, Raymond Bonner advocates the abolishment of death penalty in the criminal justice system of America; however, an overemphasis on the shortcomings of the system, one-sided debate, and biased tone deprive the reader of gaining comprehensive knowledge on the issue. He delineates how numerous underlying arbitrary elements influence criminal proceedings. Therefore, capital punishment can prove prejudicial to the accused. He appeals to the reader’s logic. He quotes two real-life criminal cases in detail to demonstrate how the accused were charged guilty despite evidence pointing to the contrary. For this reason, the author advocates the abolishment of the capital regime as it can lead to the execution of innocent persons. Furthermore, this renders the death penalty unconstitutional and unethical. As evident, the use of logos through referring to real life cases assists the reader in deriving rational conclusions on the issue of the death penalty. Similarly, he establishes ethos and credibility by providing a comprehensive and detailed account of the cases. Persuasive arguments are based on all three techniques as evidenced in this article. Bonner begins the article by expressing concurrence with Diana Holt, an opponent of the death penalty. From the very start, he expresses his disapproval of the capital regime by describing Diana Holt as a â€Å"crusader†. He goes on to portray her struggle against the death penalty as â€Å"heroic, long odds battle†. He deliberately depicts Diana Holt as a national hero in order to convince the readers of the rightfulness of his belief. This use of ethos is essential in building credibility and trustworthiness. Thus, the use of ethos in the title sentence unconsciously leads the readers to believe that the death penalty is undoubtedly unjust.

Monday, October 28, 2019

Project Management Essay Example for Free

Project Management Essay Moving forward to begin the process of managing the trade show project for LRH Products, it is important that all aspects of the process are performed correctly and efficiently. After studying the Project Management Body of Knowledge (PMBOK) and the nine knowledge areas, I have ascertained that the following three areas are of utmost importance to the success of this project: Project Time Management, Project Human Resource Management, and Project Communications Management. Project Time Management, which contains the sub-areas of Activity Definition, Activity Sequencing, and Activity Duration Estimating is a very important part of planning for the trade show. Activity Definition is perhaps the most crucial aspect of this area. If this step is not thoroughly researched and all scenarios accounted for, it can impact the rest of the planning activities. It is essential to remember that training is one activity which must be properly time managed and added to the schedule, as well. Even one forgotten item can put the entire project behind schedule. Unfortunately, if time is not managed properly, there can be no extensions to the trade show date. Activity Sequencing is a bit less important although it must also be given careful consideration. Oftentimes, the performance of one activity hinges on the completion of another so little regard to this area could also impact the time to achieve all required activities. Activity Duration Estimating can be one of the trickiest parts of the planning process, especially for a new manager who has no first-hand experience dealing with the assigned personnel and little or no knowledge of resource availability. Oftentimes, managers will respond to questions regarding time in an optimistic manner, believing that this is what their superiors want to hear. It does no good to anyone involved to seriously underestimate the amount of time required and can add undue stress to those assigned tasks with no hope of completing them according to schedule as well as detrimentally affecting motivation and commitment. It is vital to always allow enough time to accomplish all that needs to be done – as well as accounting for changes which may hamper progress. Of course, as uncertainty declines, the time estimate becomes ever more accurate (Billows, 2006). Project Human Resource Management entails Organizational Planning, Staff Acquisition, and Team Development. This is important in that one person cannot perform all tasks and requires the help of a team. According to Trade Show Advisor (2008), â€Å"†¦the effectiveness of your exhibit team can make or break your success at any given show†. Deciding on who is best equipped to handle each activity is vital, although when large amounts of personnel are needed (depending on the size of the trade show) it may be necessary to train staff members who might not have prior experience. Particularly for a new manager, it is best to assign tasks based on areas of strength; for instance, it is known that Pat enjoys updating the collateral. This is a perfect assignment for Pat, then, and the effective manager will base goal times on completion around this employee’s schedule vacation in order to ensure it is performed effectively. Dealing with Terry, who can make travel arrangements but often makes mistakes in setting them up, means additional time considerations to perform follow-up on Terry’s work to check for accuracy. Staff Acquisition is another area of consideration. Due to the limited amount of time each assigned employee is available to devote to the project and keeping in mind that unexpected circumstances, such as illness or personal emergencies may occur, it is always wise to have a selection of personnel from which to select as back-up. Ensuring that all staff members are on the same page and communicating frequently will aid in Team Development. Everyone involved must realize that this project is a team effort and commit to doing whatever is necessary to accomplish goals. As well, it is critical to encourage honest and open communication so that there are no surprises as the project nears its end. Staff members must know that it is all right to admit they are not going to make a deadline, in order for the project manager to come up with alternatives before it is too late to fix. Project Communications Management is by far the most important area of the project management plan. A loss of, or breakdown in, communication can have disastrous results for the entire project. If not properly managed, lost or missing communication can mean the staff attending the show are unprepared, or do not have the necessary resources. Within this broad category are the areas of Communication Planning, Information Distribution, Performance Reporting, and Administrative Closure. Communication Planning – deciding who needs to know what – is a topic best addressed carefully. It takes the ability to look at the big picture to best determine who must stay in the loop. Oftentimes, it is assumed that a minor player, such as an administrative assistant, need not be communicated with as much, or as often, as others, but this can be a fatal mistake. Remember that support staff left behind during the trade show itself are the only lifeline between clients and absent sales managers. It is also a good idea to have one staff member who is not attending the show to be fully informed of all activities in the project. Information Distribution is also a key component, especially when deciding how to communicate vital information. It is important to ensure that all team members receive communications in a timely manner and let the project manager know it has been received to avoid later problems or excuses. Similarly, Progress Reporting is an additional area in which it is vital to ensure the manager is working with the most up-to-date information and that all personnel are aware of how their progress, or lack thereof, impacts the entire project. Administrative Closure is the final step in communication of the project. This is where the manager is held accountable for the success of the trade show and the resulting sales leads which must be followed up on after its conclusion.

Saturday, October 26, 2019

Response to Speech Titled An American Success Story -- Nakasian

Dear Mr. Nakasian, Your speech has been capable of showing people your thoughts and ideas on â€Å"An American Success story†. In â€Å"An American Success storyâ€Å", you tell your audience that forty years ago you entered America through a U.S. District Court in New York. I believe that the U.S. District Court is in the same area as the Statue of Liberty and Ellis Island. You spoke of applying and receiving your American Citizenship, then going through an honored ceremony. Also you spoke of the meanings and feelings that this Certificate has expressed on you, which showed your public viewers. Well as much as your viewers see this speech, personally I do not agree with you on some levels of your speech being a well rounded and believable description of â€Å"An American Success Story†. You state only your experiences not knowing what anyone else went through nor giving any examples of anyone else’s experiences. Mr. Nakasian, my opinion of you is constructed of an idealistic person who wants to believe everything that comes out of your mouth. In your speech of an â€Å"American Success Story†, you speak about cherishing your certificate for forty years. You announced your meaning of this certificate as a very special item to you because no other country offers as much as this certificate guarantees. Also you spoke of escaping discrimination by coming to America and having the guarantee of religious beliefs and personal freedom. You set down experiences about yourself, how you went through a poor life and then becoming orphaned shortly after arriving in the United States. In your speech, you discussed your dream of becoming a lawyer and making progress: educationally, professionally and economically. Also an interesting point you have made to y... ...sion as shows, movies, commercials and so on. Also it is harder for immigrants to find a job, especially if they have accents. For example, even immigrants with an education who have an accent have closed doors to job opportunities because they are not of the same kind and an accent make’s it harder to identify someone. Think about it people will not always be nice to you in this world, maybe you were just hit with a simple bit of luck. Many things in American society is not as always great as people might seem to think they are, which gives people a different vibe about America such as you Mr. Nakasian. Although people know there is no country that provides each person with better opportunities than America. I just do not completely agree with your presentation, as the United States being an ideal country because people don’t give us enough information.

Thursday, October 24, 2019

Downfall of our public schools Essay

As much as we would like to be able to assert that American public schools are the best in the world, time and time again we have been proven wrong, at least partially. The American system of public schools is failing those it serves. It has failed to provide equal educational opportunities to all students, it has failed to train them to take jobs and advanced careers, and it has failed to secure the future of American prosperity by failing utterly to create the kind of necessary professional and skilled labor balance that is critical to our continued prominence as a nation. On structural, financial, and curricular levels, the system is not designed to succeed. What it does do well is prepare a very small number of people who come from wealthy families to have any opportunity they want to take advantage of and leaves the vast majority of the nation to fend for itself – often without the tools, support, or ability to do so. The American public system of education bases its curriculum on several overarching principles: generalization, focus on the liberal arts, and an emphasis on individual achievement and self-selection (meaning that individual students determine the course of their own education and career path rather than being funneled into specific schools and programs as is common in other countries). Each of these, philosophically, is designed to help students achieve the greatest level of self-reliance and independence while providing the broad liberal foundation that can be, theoretically, applied in any situation, in any calling. Those are the benefits of a liberal foundation, but the detriments are that without specialization in education, students aren’t able to focus intensely upon their particular subject area until as late as college, and perhaps a small amount in high-school. The result is that students focusing on a general education for 12 years are allowed only 4-5 years of specialization (Browser, 10). Other nations, notably Japan and Germany, employ a system of education that, as early as elementary school, begins to identify potential school types and careers for students and puts them through specialization 4-6 years earlier than the US (Browser, 10). This results in many of these nations excelling in math and science where the U. S. falters. But, this is not the only point of failure of the U. S. system, the 2005 study of reading and mathematical proficiencies of 4th and 8th graders nationwide found that less than 40% of all students tested were grade-level proficient in those subjects (Standard & Poors, pNA). This figure gets worse when the schools are dominantly African-American or Hispanic in Graduation Graduation rates are similarly dismal – only 69. 7% of American high school students matriculate (â€Å"High School Graduation Rates in the United States†, pNA). The American public school curricula is failing its students. There are a variety of opportunities throughout the continuum of public education to directly assist students in determining the career path that best suits not only their individual skills and needs, but those of the nation as well. In my own experience, I witnessed high school programs that taught industrial arts, and job-related programs that had been designed to provide students who would not be going to college with the skills necessary to enter the workforce upon graduation get cut out of the curricula entirely. The reasoning given was that the school wanted to focus on achieving higher levels of college entrance, and to increase the numbers of college-prep courses available. This, on paper, sounded great, but in reality it left many students completely without post-high school support. If the American dream requires college, then we are absolutely failing our students by allowing (in some districts) more than half of the population to fail out of school entirely. If we take a realistic look at how students could benefit from industrial arts, business training, home economics, and other job-related training, providing intensive specialization in high-school would allow for a much higher success rate and a higher graduation rate. Our system is failing its students in terms of investment in their present and their future. Schools get the majority of their funding from locally levied taxes with additional state and federal support. It should be no surprise, then, that the districts with the largest tax base to population ratio results in a much larger amount of money available for schools than in districts with a low tax to population ratio. For example, in Nevada, there are two primary sources of funds for schools – property tax and gambling revenue taxes. In districts with the highest value of homes, the tax base is very high, resulting in significantly more money per pupil available than in districts with less expensive homes or those dominated by apartments and low-income housing which do not pay nearly as much in property tax per resident than do the more affluent communities (â€Å"America Goes Back to School†, pNA). The impact, then, is not only significant regional differences in the amount of money available per student, but these differences can be found at the district by district level throughout the entire country. Not surprisingly, those schools with the highest per-capita spending capability are also among the highest ranked schools in the nation (there are no inner city urban public schools in the top 100 high schools in the nation). Therefore, by failing to provide a balanced financial opportunity for every school district, we are pre-determining the level of success, graduation, and career opportunity for entire swaths of students. The poor, the Black and Hispanic, and the otherwise disadvantaged will remain so because they (as a community) will never be able to catch up in terms of opportunity and performance with the more successful communities until we balance the amount of money spent per student throughout the entire nation. On a structural and statistical level, in terms of money and curricular focus, our public school system is failing its students and the communities it is supposed to serve. Despite a continual â€Å"focus† on education, our graduation rates and basic skills passing rates are absolutely dismal. Our generalist curricula has absolutely failed to contribute meaningfully to reducing the massive gaps in our workforce. Finally, the severe imbalance in spending and available funds from district to district and community to community has led to a near permanent state of success and failure for the entire student population in each of those districts. Ultimately, then, the system has failed and is continuing to fail to properly educate, support, and allow our students to contribute to the betterment of society and our success in the international community. References Browser, Jack. Educating America: Lesson Learned in the Nation’s Corporations. New York: John Wiley and Sons, 1989. United States Department of Education. â€Å"America Goes back to School† www. ed. gov/Family/agbts/index. html. Online. Internet. Info Acc March, 2007. Standard & Poors. â€Å"United States Public Schools & Districts: How Students Performed on National Reading and Math Tests†. SchoolMatters. com Online. Internet. Avail: http://www. schoolmatters. com/app/location/q/stid=1036196/llid=162/stllid=676/locid=1036195/site=pes. Info Acc March 18, 2007. Manhattan Institute for Policy Research. â€Å"High School Graduation Rates in the United States†. Manhattan-Institute. org. Online. Internet. Avail: http://www. manhattan-institute. org/html/cr_baeo. htm. Info Acc March 19, 2007.

Wednesday, October 23, 2019

Spontaneous Consumer

The impacts on ’Spontaneous Consumer’ have resulted in the trend on Auckland Theatre Company. Impacts such as raising demands in the sales of tickets at the last minute. As inferred from the case study, â€Å"on average, 25-30 per cent of a season is booked in advance by subscribes. This may create loss of sales revenue from the particular group of ‘Spontaneous Consumers'. However, Auckland Theatre Company may extend their registration dates to cater to this particular group's needs. Extended registration dates such as having two sessions. First session registration dates to be launch earlier in the month, second session registration dates to be launch end of the month to cater to busy consumer who are not able to make it for the first launch dates. Other impacts such as disputes consumers may derive from ‘the spontaneous consumers. ‘ The inability to purchase a ticket to the play due last minute decision may result in poor customer experiences and thus poor customer retention. As inferred from the case study, â€Å"Part of the reason for the success of Auckland Theatre Company lies in the company's ability to recognize and address the safety, social, ego and self-actualization of the consumers. The inability to purchase a ticket to the play due last minute decision may also result in the lack of ego needs toward consumers. In addition to minimize the negative impacts on Auckland Theatre Company. Auckland Theatre Company can accommodate to this particular group of ‘spontaneous consumer' by using the power of marketing strategic to enhance attractive promotion such as ‘ early bird promotion' to attract spontaneous consumers to purchase their tickets in an earlier timings. This may help to increase the impulse of spontaneous consumers and influence their buying decision through marketing strategic and also help generate revenues for their company.

Tuesday, October 22, 2019

The Difference Between Metals and Nonmetals

The Difference Between Metals and Nonmetals Elements may be classified as either metals or nonmetals based on their properties. Much of the time, you can tell an element is a metal simply by looking at its metallic luster, but this isnt the only distinction between these two general groups of elements. Metals Most elements are metals. This includes the alkali metals, alkaline earth metals, transition metals, lanthanides, and actinides. On the periodic table, metals are separated from nonmetals by a zig-zag line stepping through carbon, phosphorus, selenium, iodine, and radon. These elements and those to the right of them are nonmetals. Elements just to the left of the line may be termed metalloids or semimetals and have properties intermediate between those of the metals and nonmetals. The physical and chemical properties of the metals and nonmetals may be used to tell them apart. Metal Physical Properties: Lustrous (shiny)Good conductors of heat and electricityHigh melting pointHigh density (heavy for their size)Malleable (can be hammered)Ductile (can be drawn into wires)Usually solid at room temperature (an exception is mercury)Opaque as a thin sheet (cant see through metals)Metals are sonorous or make a bell-like sound when struck Metal Chemical Properties: Have 1-3 electrons in the outer shell of each metal atom and lose electrons readilyCorrode easily (e.g., damaged by oxidation such as tarnish or rust)Lose electrons easilyForm oxides that are basicFave lower electronegativitiesAre good reducing agents Metal: copper (left); metalloid: arsenic (center); and non-metal: sulfur (right). Matt Meadows, Getty Images Nonmetals Nonmetals, with the exception of hydrogen, are located on the right side of the periodic table. Elements that are nonmetals are hydrogen, carbon, nitrogen, phosphorus, oxygen, sulfur, selenium, all of the halogens, and the noble gases. Nonmetal Physical Properties: Not lustrous (dull appearance)Poor conductors of heat and electricityNonductile solidsBrittle solidsMay be solids, liquids or gases at room temperatureTransparent as a thin sheetNonmetals are not sonorous Nonmetal Chemical Properties: Usually have 4-8 electrons in their outer shellReadily gain or share valence electronsForm oxides that are acidicHave higher electronegativitiesAre good oxidizing agents Both metals and nonmetals take different forms (allotropes), which have different appearances and properties from each other. For example, graphite and diamond are two allotropes of the nonmetal carbon, while ferrite and austenite are two allotropes of iron. While nonmetals may have an allotrope that appears metallic, all of the allotropes of metals look like what we think of as a metal (lustrous, shiny).

Monday, October 21, 2019

Double Displacement Reaction Definition and Examples

Double Displacement Reaction Definition and Examples A double displacement reaction is a type of reaction where two reactants exchange ions to form two new compounds. Double displacement reactions typically result in the formation of a product that is a precipitate. Double displacement reactions take the form:AB CD → AD CB The reaction occurs most often between ionic compounds, although technically the bonds formed between the chemical species may be either ionic or covalent in nature. Acids or bases also participate in double displacement reactions. The bonds formed in the product compounds are the same type of bonds as seen in the reactant molecules. Usually, the solvent for this type of reaction is water. Alternative Terms A double displacement reaction is also known as salt metathesis reaction, double replacement reaction, exchange, or sometimes a double decomposition reaction, although that term is used when one or more of the reactants does not dissolve in the solvent. Double Displacement Reaction Examples The reaction between silver nitrate and sodium chloride  is a double displacement reaction. The silver trades its nitrite ion for the sodiums chloride ion, causing the sodium to pick up the nitrate anion.AgNO3 NaCl → AgCl NaNO3 Heres another example: BaCl2(aq) Na2SO4(aq) → BaSO4(s) 2 NaCl(aq) How To Recognize a Double Displacement Reaction The easiest way to identify a double displacement reaction is to check to see whether or not the cations exchanged anions with each other. Another clue, if the states of matter are cited, is to look for aqueous reactants and the formation of one solid product (since the reaction typically generates a precipitate). Types of Double Displacement Reactions Double displacement reactions may be classified into several categories, including counter-ion exchange, alkylation, neutralization, acid-carbonate reactions, aqueous metathesis with precipitation (precipitation reactions), and aqueous metathesis with double decomposition (double decomposition reactions). The two types most commonly encountered in chemistry classes are precipitation reactions and neutralization reactions. A precipitation reaction occurs between two aqueous ionic compounds to form a new insoluble ionic compound. Heres an example reaction, between lead(II) nitrate and potassium iodide to form (soluble) potassium nitrate and (insoluble) lead iodide. Pb(NO3)2(aq) 2 KI(aq) → 2 KNO3(aq) PbI2(s) The lead iodide forms what is called the precipitate, while the solvent (water) and soluble reactants and products are termed the supernate or supernatant. Formation of a precipitate drives the reaction in a forward direction, as the product leaves the solution. Neutralization reactions are double displacement reactions between acids and bases. When the solvent is water, a neutralization reaction typically produces an ionic compounda salt. This type of reaction proceeds in the forward direction if at least one of the reactants is a strong acid or a strong base. The reaction between vinegar and baking soda in the classic baking soda volcano is an example of a neutralization reaction. This particular reaction then proceeds to release a gas (carbon dioxide), which is responsible for the fizz of the reaction. The initial neutralization reaction is: NaHCO3 CH3COOH(aq) → H2CO3 NaCH3COO Youll notice the cations exchanged anions, but the way the compounds are written, its a bit trickier to notice the anion swap. The key to identifying the reaction as double displacement is to look at the atoms of the anions and compare them on both sides of the reaction.

Sunday, October 20, 2019

Brittle Stars and Basket Stars

Brittle Stars and Basket Stars Theres no question as to how these creatures got their common names brittle stars and basket stars. Brittle stars have very fragile-looking, worm-like arms and basket stars have a series of branching arms resembling a basket. Both are echinoderms that belong to the Class Ophiuroidea, which contains thousands of species. Due to this classification, these animals are sometimes referred to as ophiuroids. The mouthful of a name Ophiuroidea comes from the Greek words ophis for snake and oura, meaning  tail - words that presumably refer to the animals snake-like arms. There are thought to be over 2,000 species of Ophiuroids.   A brittle star was the first deep-sea animal to be discovered. This occurred in 1818  when Sir John Ross dredged up a brittle star from Baffin Bay off Greenland.   Description These marine invertebrates are not true sea stars, but have a similar body plan, with 5 or more arms arranged around a central disc. The central disk of brittle stars and basket stars is very obvious, since the arms attach to the disc, rather than joining to each other at the base like they do in true sea stars. Brittle stars usually have 5, but may have up to 10 arms.   Basket stars have 5 arms that branch into many slender, highly mobile arms. The arms are covered with calcite plates or thick skin. The central disk of brittle stars and basket stars is usually relatively small, under one inch, and the whole organism itself may be under an inch in size. The arms of some species can be quite long, though, with some basket stars measuring over 3 feet across when their arms are extended. These very flexible animals can curl themselves into a tight ball when they are threatened or disturbed. The mouth is located on the animals underside (oral side).   These animals have a relatively simple digestive system that is made up of a short esophagus and a sac-like stomach.   Ophiuroids do not have an anus, so waste is eliminated through their mouth. Classification Kingdom: Animalia Phylum: Echinodermata Class: Ophiuroidea Feeding Depending on the species, basket stars and brittle stars may be predators, actively feeding on small organisms, or may filter-feed by filtering organisms from the ocean water. They may feed on detritus and small oceanic organisms such as plankton and small mollusks. To move around, ophiuroids wriggle using their arms, rather than using the controlled movement of tube feet like true sea stars. Although ophiuroids have tube feet, the feet dont have suction cups. They are used more for smelling or sticking to small prey, than for locomotion.   Reproduction In most ophiuroid species, animals are separate sexes, although some species are hermaphroditic.   Brittle stars and basket stars reproduce sexually, by releasing eggs and sperm into the water, or asexually, through division and regeneration. A brittle star may purposely release an arm if it is being threatened by a predator - as long as a portion of the brittle stars central disc remains, it can regenerate a new arm fairly quickly. The stars gonads are located in the central disk in most species, but in some, they are located near the base of the arms.   Habitat and Distribution Ophiuroids occupy a wide range of habitats, from shallow  tide pools  to the  deep sea.  Many ophiuroids live on the ocean bottom or buried in mud. They may also live in crevices and holes or on host species such as corals, sea urchins, crinoids, sponges or even jellyfish. They are even found at hydrothermal vents.   Wherever they are, there are usually a lot of them, as they can live in dense concentrations.   They can be found in most oceans, even in the Arctic and Antarctic regions.   However, in terms of numbers of species, the Indo-Pacific region has the highest, with over 800 species. The Western Atlantic was second-highest, with over 300 species.   References and Further Information: Dubinsky, Z. and N. Stambler. 2010. Coral Reefs: An Ecosystem in Transition. Springer Science Business Media. 552pp.Mah, C. 2009.   The Basics: How to Tell Sea Stars (Asteroids) from Brittle Stars (Ophiuroids).   The Echinoblog. Accessed April 28, 2016.Paterson, G.L.J. 1985. The deep-sea Ophiuroidea of the North Atlantic Ocean. Bulletin of the British Museum (Natural History) Zoology 49(1): 1-162.Stà ¶hr, S., O’Hara, T. Thuy, B. (Eds) 2016.  World Ophiuroidea Database. Accessed April 26, 2016.Stà ¶hr, S, OHara T.D.,, Thuy, B. 2012. Global Diversity of Brittle Stars (Echinodermata: Ophiuroidea). PLoS ONE 7(3): e31940. doi:10.1371/journal.pone.0031940University of California Museum of Paleontology.   Introduction to the Ophiuroidea. Accessed April 28, 2016.

Saturday, October 19, 2019

Individual in society Essay Example | Topics and Well Written Essays - 1500 words

Individual in society - Essay Example 2. Why am I completing a Learning Journal as part of my study of social psychology? The learning journal aims at helping me properly understand and reflect on the ideas, issues and concepts learnt from topics in the class lectures in the most efficacious way possible. The journal also aims at enabling me think critically in identifying the ideas, concepts and issues raised in the topics. This will in turn enable me acquire the ability to reflect, respond to similar issues and formulate similar ideas 3. What do I hope to learn from this assignment? The assignment will no doubt help me in my future studies and in practical application of learnt ideas. It will enhance grasping and understanding of concepts from the topics I have learnt more effectively, and enhance reflection and application of the same in real time social psychology in the future. Further, it will equip me with skills in critical thinking, evaluation and quick comprehension. In my future studies, it will help me to ref lect on learnt materials adequately, be able to identify and connect with the learnt ideas and apply the same in solving related issues. perspective. Reflective Learning Journal Topic: Self & Identity 1. Which aspect of the topic has interested me most? Why? In the topic Self and Identity, the aspect that has interested me the most is Spotlight effect and the illusion of transparency. This aspect is quite new to me and I never realized that such an experience had happened my life before without my knowledge. The aspect provides me with a new perspective on self-thinking, and its importance and significance in every day life. 2. What are the main ideas, concepts and evidence related to this aspect? The main ideas related to this aspect are the perceptions on self-focus, illusion of transparency cover and the spotlight effect. The concepts describe the language the body gives in certain feelings and the linking of the body language to certain feelings when in fact it is not the case. The body language can give a wrong impression and people can overestimate what one is thinking when it is completely the opposite. This is the spotlight effect discussed in the journal. A person can feel that they are under surveillance of other people when they are not. A person can be too conscious during public speaking and end up being different from the person they usually are in a normal or a social environment. The audience might really be interested in listening to the speaker but because the speaker is too self-conscious might end up underperforming because of thinking that they are being judged by the audience. Illusion of transparency explains how Some feelings are predictable and can be read by others. Feelings such as nervousness, happiness, anxiety, sadness and fear. However, some emotions cannot come out clearly. For example of love can rarely show out to others if the involved party decides to hide their feelings for each other (Myers, 2010) 3. What short quote from the text or reading illustrates an important point related to this aspect? The quote relating to this aspect is by Kenneth Savitsky and Thomas Gilovich who say that people feelings leak out and others normally notice. They forget that their internal stakes can leak out for others to see. For example, signs like trembling and nervousness can easily lead to detection of a liar (Myers 2010, p.60) 4. How is this aspect relevant to my social world? This aspect has enabled me

Friday, October 18, 2019

Summary and Reactions to the book Black Like Me, Author - John Howard Essay

Summary and Reactions to the book Black Like Me, Author - John Howard Griffin - Essay Example In the book, Griffin explains how he came up with his idea to try living like a black man for a while as a means of trying to understand how their lives are affected by racism and prejudice in the 1959-1960 South. He does this by presenting the material as a journal entry, allowing his thought process to flow, finally leading to the conclusion that you can never know another man unless you’ve walked a mile in his shoes. The first ‘chapter’ is presented as an introduction to the idea, the mechanics involved in putting it into motion and his arrival in New Orleans where he plans to make his transformation, but it ends before the transformation starts as he is still enjoying the comforts and fine lifestyle of the white man in the city. The second chapter outlines his change and his first experiences as a black man before he’s even become one. This is in the form of his doctor’s comments about the ‘nature’ of the black man as inherently viol ent the darker they are. When he first sees himself as a black man, he panics and feels like he isn’t himself anymore and this is somewhat verified as he is no longer able to do the kinds of things he was used to doing as a white man. The only positive difference he discovers is that the black people treat him better. Although he discovers an entirely different world in New Orleans, he learns about how much more difficult things are for blacks in Mississippi and decides that he needs to go there to understand the dynamics of what is going on. There are so many experiences in the various chapters that it is impossible to list them all, but Griffin, in his journeys, discovers that the problem of racism isn’t just with the ignorant white people of the countryside, but that it rests more squarely on the shoulders of the educated white men that continue to create laws that make it possible for racism to continue. In

Twice More to the Lake, My Lake Essay Example | Topics and Well Written Essays - 500 words

Twice More to the Lake, My Lake - Essay Example I could not stop thinking. I was there on the water while it was peaceful and statue still. The atmosphere was convent quiet and it was so reassuring while I was thinking that some part of the US had become polluted with the large numbers of factories in the city. The air was fresher on the Walloon Lake than Florida. I looked at my family and they were so thrilled. My father and mother were holding hands together and genuine smiles were painted on their faces while watching over the kids enjoying the water. At last, paper work was over and it’s a big break for my parents to rest from their exhausting day jobs. Of course, it’s a perfect time for me and my siblings to forget our homework. It was a perfect time to forget the city noise. We were all ecstatic. The next day we went jet skiing and tubing on the Walloon Lake. It had so much open space to enjoy the ride and I could see the beautiful shorelines with crystal clear water kissing the shore. I and my siblings was spinning circles in the water while the sun was shining upon us again. It was a bit scorching but it was a lot of fun. It was a life full of memories. I remembered when my father taught how to drive a jet ski few years ago. I was a bit nervous as I was afraid of the deep, but that fear was gone when I first cruised the water maneuvering the jet ski myself. The placidity of the Walloon lake took out the fear completely and it would go wild as I had started to conquer the open space of the water. My family waved their hands on me. I was like a professional surfer while the fans were watching me with awe. Crushing the waves underneath was something I couldn’t forget my whole life. I felt the wind and water on my face and I felt so much freedom with what I did. Our annual visit here on the Walloon Lake is something that strengthen the bond of the family. There were

Thursday, October 17, 2019

Company Introduction, Market Segmentation, and Product Repositioning Research Paper

Company Introduction, Market Segmentation, and Product Repositioning - Research Paper Example Strategic Mission Statement The mission of Holden Trucking Services is to be preferred trucking firm by being able to deliver the most affordable, high quality and efficient trucking services to the customers. According to Radhakrishnan (2001), trucking services form a very important part of the supply chain for many business and it is critical that it is efficient in terms of service as well as cost. This is what Holden Trucking Services will seek to be doing, that is, provide efficient and reliable services to customers at affordable prices. In its growth outlook, Holden Trucking Services looks to serve the African market. The African market is the most underserved market in this sector of the global economy. Africa is expected to be next big economy in the next twenty years. According to market experts, the current fast growing markets such as India and China will have reached their optimum growth by the year 2050. At the current moment, every firm including trucking firms are con centrating their foreign market growth in the BRICS market. As the African market is being ignored, it is going to be easy for Holden Trucking Services to establish itself as the trucking firm of choice and be able to take advantage when the opportune e time comes. The African market is already a ripe market and is underserved and even without having to wait for the opportunities time. Most African countries don’t have dependable trucking services of their own and therefore depend on foreign firms. None of these foreign firms have been gracious enough to offer localised trucking services. This means that the services are too expensive for the local African market. The services are also inefficient and not dependable especially where time of delivery is critical. Holden Trucking Services will be the trucking firm to fill this gap to make sure that the local market is well served. Marketing Plan Holden Trucking Services will reach the market by personalising the services. The m arket will be divided into smaller cells with each cell being given as much autonomy as possible. This will make sure that every area can be served individually and this will increase the quality of the service to the customers. Holden Trucking Services will also seek to be a low-price leader. The modern trucking business is too expensive for most customers an this always has a negative implication of the customers because most of the customers are businesses which would benefit a lot if they could find a cheaper way to deliver their goods so that they can expand their profit margins (Kendall, 2005). Offering low prices and high quality of service to the customer will be an easy way to enter in the market and Holden Trucking Services seeks to use this as a way to make sure that it curves a market share for itself. Segmentation of the Market Holden Trucking Services will seek to serve the underserved market. Such underserved market include the small scale businesses which usually can not afford to have their own trucks but at the same time find trucking services prohibitively high. In this regard, to be able to serve this market, Holden Trucking Services will use two main strategies. First, it will include smaller trucks rather than having only large trucks. These smaller trucks will help in making sure that the firm is able to dispatch customer’

What are RayJay Walsh's strengths and weaknesses as the narrator of Essay

What are RayJay Walsh's strengths and weaknesses as the narrator of Beamish Boy What ideas about thinking and making meaning does the choice of RayJay as a narrator raise - Essay Example His vocabulary is not developed and language used is simple and even crudely innocent at times. The reader then is able to create a highly realistic picture of the scenarios described in the book. This can be inferred from the beginning of the story itself: â€Å"My kite is black and plastic spread out flat and black against the grass and underneath the wind is shaky. Wind is a snake. Water is a snake and grass is a snake and snake is wind and water but snake is not grass. Upon reading this, the reader can picture the kite trailing behind the little boy flying along the grass. To his mind the blips, twists and bops of the kite as it skims the surface of the grass seems to be that of a snake moving, like water and wind make things move, he associates such movements with the only things he understands. The narrator repeats similar ideas and sentences, reinforcing the scene in the writers mind. The child that he is, his mind is very easily distracted oscillating from one idea to another and back gives a sense of a whirlwind of ideas, as is with any 5 year old, making the story highly realistic. He is as any young boy fixated on his kite. His thoughts move from his kite to the ocean to his sister and back to his kite. Further, the multiple use of the word ‘and’ only increases the descriptive nature of the story. The reader does not have to use his imagination, the story paints a picture; â€Å"There are no trees except the ones far away, just a clothesline and flat yellow grass and big grass hissing in the back†. This in itself is evidence of where the family was vacationing. The use of the word ‘and’ as well as multiple adjectives to describe the same situation lends to the story a higher degree of realism. This can be seen further â€Å"When I open the refrigerator, fog falls out the way the sun does here† The use of highly descriptive words are almost poetic in the way that they convey an emotion or activity, as only done by a

Wednesday, October 16, 2019

Company Introduction, Market Segmentation, and Product Repositioning Research Paper

Company Introduction, Market Segmentation, and Product Repositioning - Research Paper Example Strategic Mission Statement The mission of Holden Trucking Services is to be preferred trucking firm by being able to deliver the most affordable, high quality and efficient trucking services to the customers. According to Radhakrishnan (2001), trucking services form a very important part of the supply chain for many business and it is critical that it is efficient in terms of service as well as cost. This is what Holden Trucking Services will seek to be doing, that is, provide efficient and reliable services to customers at affordable prices. In its growth outlook, Holden Trucking Services looks to serve the African market. The African market is the most underserved market in this sector of the global economy. Africa is expected to be next big economy in the next twenty years. According to market experts, the current fast growing markets such as India and China will have reached their optimum growth by the year 2050. At the current moment, every firm including trucking firms are con centrating their foreign market growth in the BRICS market. As the African market is being ignored, it is going to be easy for Holden Trucking Services to establish itself as the trucking firm of choice and be able to take advantage when the opportune e time comes. The African market is already a ripe market and is underserved and even without having to wait for the opportunities time. Most African countries don’t have dependable trucking services of their own and therefore depend on foreign firms. None of these foreign firms have been gracious enough to offer localised trucking services. This means that the services are too expensive for the local African market. The services are also inefficient and not dependable especially where time of delivery is critical. Holden Trucking Services will be the trucking firm to fill this gap to make sure that the local market is well served. Marketing Plan Holden Trucking Services will reach the market by personalising the services. The m arket will be divided into smaller cells with each cell being given as much autonomy as possible. This will make sure that every area can be served individually and this will increase the quality of the service to the customers. Holden Trucking Services will also seek to be a low-price leader. The modern trucking business is too expensive for most customers an this always has a negative implication of the customers because most of the customers are businesses which would benefit a lot if they could find a cheaper way to deliver their goods so that they can expand their profit margins (Kendall, 2005). Offering low prices and high quality of service to the customer will be an easy way to enter in the market and Holden Trucking Services seeks to use this as a way to make sure that it curves a market share for itself. Segmentation of the Market Holden Trucking Services will seek to serve the underserved market. Such underserved market include the small scale businesses which usually can not afford to have their own trucks but at the same time find trucking services prohibitively high. In this regard, to be able to serve this market, Holden Trucking Services will use two main strategies. First, it will include smaller trucks rather than having only large trucks. These smaller trucks will help in making sure that the firm is able to dispatch customer’

Tuesday, October 15, 2019

Software Research Paper Example | Topics and Well Written Essays - 1000 words

Software - Research Paper Example They understand the metrics of the business they operate in. With this knowledge they are able to improve the performance of the business. They are continually looking for business solutions from a technology perspective (Bloem, Doorn, & Mittal, 2005). In this regard, the CIO is expected to provide these solutions so that the business is seen to improve. They engage data mining techniques to get the information required to improve the data. They are seen to be business catalysts. They are helping the businesses to make money out of these decisions. The decisions they make are valued by management. They bring about major revolutions. They are included in very crucial management meetings of the company. Management makes use of these CIOs to improve the line of business seen to bring the expected targets. These CIOs are common in industries where competition is so high. They help to bring innovation in the company so that they remain ahead of competition. Disadvantages One disadvantage with this setup of that there is a lack of coordination between the various IT services. There is no integration of technology in business. This is because there is a lot of autonomy in undertaking the business. This hinders the successful integration of technology and business. ... The changes that are experienced today are seen in the role that Chief Information Officers (CIOs) are having. CIOs are from time to time asked to evaluate the role that IT plays in an organization. As technology becomes a very important and integral part of any business, the role of the CIO becomes very crucial by the day; these officers become business leaders of any type. Their main role is to transform the IT function from the traditional role which was expected to make things work faster in an organization with an international strategic function. The CIO is being asked to look for more strategic solutions that will make the business ahead of the competition. Another advantage is that organizations are getting all the reason to align their IT functions with the objectives of the business. Most managers ask the CIO to give a justification of the technology investments that the company makes and then deliver on the benefits that they have promised will be achieved. There is global ization that is being realized in organizations today, thus bringing changes to the role in which the CIO plays in the company further. When combined with technology, globalization is making the business to scale great heights. With this trend, organizations are no longer limited by distance. The companies which are leaders in their field of operation are swiftly moving so fast to take the full advantage of the benefits that come with technology. These changes are making the role of the CIO and the information technicians change. It will bring changes and transformation in the way processes are undertaken. Information technology has the power of changing the normal operation of any business. They also

Monday, October 14, 2019

Impact of Patient Confidentiality on Carers of People Who Have a Mental Disorder Essay Example for Free

Impact of Patient Confidentiality on Carers of People Who Have a Mental Disorder Essay Patients disclose important information to their attending physician or health care professionals because of this patient-physician confidentiality. This information should not be divulged as much as possible so that the patients would continue trusting their attending physician. With this confidentiality, carers are hindered to get the needed information about their patients. The article, â€Å"Impact of Patient Confidentiality on Carers on People Who Have a Mental Disorder,† authored by Dianne Wynaden and Angelica Orb, is about the effect of absolute confidentiality of patients’ pertinent health information. With the help of 27 carers, the authors were able to justify the not-so-good effects of health care professionals not sharing the health information of patients with mental disorder to their carers. Summary Sharing information is necessary. Health care professionals value the legality of patient-physician confidentiality agreement. However, carers need information about their patients in order to help carers attend to the needs of the patients. Health care professionals and carers must work together in order to assist or guide their patients. Regarding legality, the authors suggested to have the patient-physician confidentiality agreement reviewed in order to include the rights of carers to know the pertinent health information of their patients. Generally, carers find it difficult to ask assistance from health care professionals. Carers are not usually health care professionals. Carers are anyone interested or willing to provide assistance to patients. They can be family members, friends, or neighbors. For this reason, health care professionals must be willing to share information to carers. Analysis Psychosis is one mental disorder. It affects the way an affected person’s perception, cognition, mood, personality, behavior, and movement. Hallucinations or seeing things or hearing sounds that are not really present characterize hallucinations. (Psychosis 2006) Symptoms of psychosis include disconnected thoughts, difficulty in concentrating, mood swings, and having thoughts of death or suicide. (Psychosis Mental Health Fact Sheet 2001) A person with mental disorder needs special care and attention. Normally today, these persons are â€Å"confined† inside their houses and there are carers attending to their needs. Carers could be their family members, friends, or neighbors. Most likely, carers have little or no background at all in providing medical aid to ill persons. So, health care professionals must guide carers in attending the needs of their patients. One help health care professionals could offer is the pertinent health information of the patients. However, due to the existing patient-physician confidentiality agreement, carers could not get the health information they need to know about their patients. To substantiate the effect of not sharing vital information to carers, the authors had interviewed 27 carers. The results of the interview were identical making the findings credible. The carer participants have related almost the same stories in terms of acquiring information from health care professionals. They have experienced difficulty in getting information from health care professionals. Carers believe that there are important pieces of information that should be shared to them in order to perform their tasks well. Because limited bits of information are provided to carers, they could not attend to all the needs of their patients. Worst, their patients’ recovery is at stake because of unshared information. Why is it so hard for health care professionals to share information to carers? Again we go back to patient-physician confidentiality agreement. In legal terms, the parties or persons involved in the confidentiality agreement must abide by it. This means no information must be divulged to anyone, even to carers. No one must breach the agreement, in respect to both parties. This is the reason health care professionals are hesitant in giving information to carers about their patients. In ethical means, not sharing information to carers could worsen the condition of the patients. Since carers have no complete information about the real condition of their patients, carers could miss some important details that could affect the health of their patients. Applying ethics, we need to stand firm on the agreement. No matter what, the parties involved must respect what they have agreed upon. Applying ethics also, both the health care professionals and the carers must consider the recovery of their patients. They must help one another. Conclusion Patient-physician confidentiality agreement is both guarded by legal and ethical issues. But one thing is important—how to help the patients with mental disorder? Since carers have difficulty in acquiring information for their patients due to patient-physician confidentiality agreement, patients must be informed of the importance of sharing information to carers. Health care professionals must work together with carers in order to provide the needs of their patients. The patient-physician confidentiality agreement must be reviewed so that information could also be shared to carers. Patients should be informed that carers could attend best to their needs if they are well-versed of their condition. Also, carers can adapt fast to the patients’ needs when all information are properly accounted for. Patients are important. Sharing information between health care professionals and carers is also important.

Sunday, October 13, 2019

Change in business world today

Change in business world today 1.0 Introduction Globalization, competitive pressure, and quest for productivity have been a major driver for change in business world today. Activities of people in the business world have led to different problems and interests within business cycle. Many companies used Corporate Social Responsibility (CSR) as a framework to consider the interest of all stakeholders in the business environment. CSR contribution of many businesses can be viewed with different meaning and culture, in the United State is like charity model but in the EU member states, it is part of core business activities in a socially responsible manner for companies operating within Europe. United Kingdom (UK) governments policy on CSR was as a means to crack down on irresponsible business behaviours and to raise contribution of companies toward CSR above minimum legal standards. Many multinational companies operating in Europe make special annual CSR reports; companies like Tesco and Marks Spencer but some companies like Lidl do not account for it. Companies that make provisions for CSR pay serious attention to it and even compete with each other to show their contribution towards CSR, in order to display their commitment as responsible companies. They make sure that CSR is the pivotal point for their core business activities, which serve as a centre message to outside world. Moreover, their CSR capture the interest of all stakeholders (stakeholders- shareholders, employees, customers, suppliers, business partners, pressure groups, and government) as appropriate. There is general controversy on CSR to be part of core activities of any organisation by leading scholars like British Economist David Henderson. Many multinational companies were seriously criticised with their CSR policy as an avenue for increasing profitability in long run. There are two sides to these arguments on CSR; the argument against CSR was that it is a new way of deceiving and exploiting people while the argument in favour of CSR was that it is a best way for a responsible company to give back to the society where it operates. Another problem associated with CSR campaigners like Friends of the Earth is that those who make effort to publish their CSR contribution annually (like Tesco) was not free of criticism like those who does not publish anything on CSR (like ISS UK). This raises major question in the mind of people; is there any acceptable threshold in place to determine companies contribution on CSR? It is very difficult for most of these multinational companies to convince public that their CSR contribution is solely for sustainable development without marketing motive behind it. However, the CSR contribution provides by ISS UK may have different motives attached to it base on implementation. Some of the CSR contributions of ISS UK can be viewed as a marketing tool because it create more marketing promotion for the company than the benefits derived from it by the beneficiaries. For example, ISS UK boldly prints their name on any goods given out either as charity or to their staff. The benefits that the company derive from this action in term of recognition and brand image outweigh its benefits to the recipients. Moreover, the company have moved far to convince the public about its CSR contribution as a pure sustainable development programme by joining Business in the Community (BITC) a leading responsible business organisation. 1.1 Aims The dissertation will critically evaluate the position of academic scholars regarding CSR contributions and the various reputation ratings, and outline different meanings attached to sustainable development. Moreover, it will examine the statistical relationship between CSR contributions and profitability of ISS UK. In addition, the dissertation will evaluate whether CSR is for marketing purposes or whether it is supportive of the strategy the organisation is taking towards sustainable development. The recommendations from the research study will be available to ISS UK, Department of Trade Investment, other governmental agencies with an interest, and to other institutions that need it for further research. 1.2 Objectives The following objectives will be undertaken: 1.2.1 To critically review literature on Corporate Social Responsibility and Sustainable Development 1.2.2 To examine the reputations rating in place, for companies based on their CSR contribution 1.2.3 To determine if there is statistical relationship between CSR contribution of ISS UK and their profitability 1.2.4 To anticipate if there is any appropriate percentage of ISSs pre-tax profits to be spent toward CSR 1.2.5 To critically evaluate if CSR contribution is more important for public limited company than private company 1.2.6 To make recommendations to ISS UK, the Department of Trade Investment, other governmental agencies with an interest, and to other institutions that need it for further research Bibliography: Baker, Mallen. â€Å"Corporate and Social Responsibility: What does it mean?† Retrieved from http://www.mallenbaker.net accessed on 20 October 09 Gunther, M (2003) Corporate Responsibility, Fortune Magazine. Retrieved from http://www.fortune.com accessed on 23 October 09 Orlitzky, Marc, Frank L. Schmidt, Sara L. Rynes (2003) â€Å"Corporate Social and Financial Performance: A meta-analysis† Organization Studies (London: SAGE Publications), 24, 2003. Retrieved from http://www.finanzasostenibile.it/finanza/moskowitz2004 accessed on 22 October 09 Williams, C.A and Aguilera, R.V (2008) â€Å"Corporate Social Responsibility in a Comparative Perspective† in Crane A, et.al (PDF). The Oxford Handbook of Corporate Social Responsibility

Saturday, October 12, 2019

Four Conditions for Knowledge Essay -- Essays Papers

Four Conditions for Knowledge I. In this paper, I offer a solution to the Gettier problem by adding a fourth condition to the justified true belief analysis of knowledge. First though, a brief review. Traditionally, knowledge had been accounted for with the justified true belief analysis. To know something, three conditions had to be met: first, you had to have a belief; second, the belief had to be justified; third, this justified belief had to be true. So a justified true belief counts as knowledge. Gettier however showed this analysis to be inadequate as one can have a justified true belief that no one would want to count as knowledge. In the first Gettier counterexample, Smith is justified in believing that Jones is the man who will get the job. Smith’s also justified in believing that Jones has ten coins in his pocket. From that he infers and has a justified belief that the man who will get the job has ten coins in his pocket. It turns out that the man who gets the job is not Jones but Smith, and Smith does in fact have ten coins in his pocket. Smith has a justified true belief that the man who will get the job has ten coins in his pocket. However, this shouldn’t count as knowledge. In the second Gettier counterexample, Smith is justified in believing Jones owns a Ford. Therefore, he’s justified in believing Jones owns a Ford or Brown is in Barcelona. Turns out, Jones doesn’t own a Ford but Brown is in fact in Barcelona. Once again, we have an example of a justified true belief that shouldn’t count as knowledge. ... ...eliefs: (a) I’m in a community of barn facades. (b) That looks like a barn (q), his belief that he sees a barn, isn’t justified, though. Therefore, Dom cannot know (q). The internalism of my account is obvious. What’s required for justification of (q) is different for Henry and Dom because of each’s belief about the kind of environment he is in. It is the belief about the environment and not the environment that matters. In other words, two people could be in the exact same circumstances but what required for justification would be different because of the beliefs they have. Causal accounts of knowledge can’t account for why Henry is justified for (q), but Dom is not. My account is not a causal account; as is shown in the Dom variation above, my account has no problem accounting for the different justifications required for Dom and for Henry.

Friday, October 11, 2019

Dramatisation Of Macbeth †Explain And Evaluate Essay

Introduction Macbeth is a very dramatic play because it goes through many stages and throughout these stages there are mixed feelings between characters and these are portrayed as very dramatic. Macbeth as a play involves many themes as he changes from good to evil, love, temptation, ambition, equivocation, and corruption. These themes have to be portrayed in a way, which gives maximum effect and understanding of the characters dramatisation. There are two main ways in which Macbeth can be dramatised. Through the language and through physical methods. A physical method is a term I like to use to explain anything which is done physically and portrays the idea that needs to be carried across. E.g. clothes, lighting†¦ Portrayal Through Language There are many ways in which Macbeth can be dramatised through language. Throughout my research on Macbeth I found many. Shakespeare tends to use many techniques in order to portray his message through language, and in fact he uses language more than any other method. Soliloquies. A soliloquy is a monologue spoken by a particular character that is alone on stage or assumes that he or she is alone. It reveals their inner thoughts and will. So that you as a viewer will be able to know the truth when he as a character doesn’t know that you do, this dramatises the issue that he talks about and puts depth in to it, making it more interesting. Shakespeare uses this method in many occasions. One main occasion in which he used a soliloquy is when Macbeth was near the great wall and he is choosing weather to kill or not to kill because he knows that if he does there will be consequences, he says this to himself ‘ But in these cases, We still have judgement here that we but teach Bloody instructions’. Shakespeare dramatises the situation using this technique. Another technique that Shakespeare uses is called Prose. He usually does this on characters that are low status but he never feared to break that rule. There are only five prose sequences within the whole play. 1. Macbeths letter to his wife 2. The Porter 3. Macbeth’s conversation with the assassins 4. Part of lady Mac duff’s conversation with her son 5. Lady Macbeth’s sleepwalking A prose is a word to explain someone explaining the subject she/he is talking about. Usually Shakespeare tends to use a verse before a prose. A verse is an important technique used by Shakespeare as well. Probably the most common technique used in Macbeth is his famous blank verse (unrhyming lines with a five beat rhythm: ‘iambic pentameter’). In a blank verse each line has five iambs (feet), each with a stressed (/) and unstressed (X) syllable: X / X / X / X / X / ‘So fair / and foul / a day / I have / not seen’ Shakespeare uses blank verse very flexibly, making the rhythm of the characters speech very appropriate to the meaning, the mood, and the speaker’s meaning and mood, this is how Shakespeare dramatises using this technique. Shakespeare could not do this without creating new words to match the blank verse H. An average person would have a vocabulary of 6,000 words. An estimate of Shakespeare’s vocabulary would be around 30,000 words. He created new words in such a simple and understandable way. He does this by the use of Hyphen. Macbeth is full of Hyphenated words, many are so familiar that we do not recognise them as Shakespeare’s. These words help to dramatise Macbeth in the way that it adds more detail to anything Shakespeare was trying to explain about the situation or the character. Examples of some of his new words: * New-born * Firm-set * New-hatched * Live-long * Bare-faced * Earth-bound * Lily-livered * Cut-throat This shows that Shakespeare likes to dramatise and create meaning atmosphere with some significance within his plays. Especially Macbeth is a great example of his efforts to portray his dramatisation and significant meaning effect on the viewer making the viewer understand more than he usually should. Shakespeare is never afraid to repeat himself or regularly use a word. The following words were used the most; you will find them used very regularly: * Blood (e.g. Scene Act 1 Scene IIII, when Macbeth says ‘It will have blood; they say, blood will have blood: Stones have been known to move and trees to speak; Augurs and understood relations have, by maggot-pies and choughs and rooks brought forth The secret man of blood. What is the night’) * Fear (e.g. Scene Act 1 Scene IIII, when Macbeth says ‘When mine is blanched with fear.’) * Sleep (e.g. Scene Act 1 Scene III, when the 1st witch says ‘I myself have all the other, and the very ports they blow, all the quarters that they know I’th’ shipman’s card. I will drain him dry as hay: Sleep shall neither night or day) * Night (e.g. Scene Act 1 Scene III, same as Sleep) * Done (e.g. Scene Act 1 Scene III, when Ross says ‘I’ll see it done’) * Man (e.g. Scene Act IV Scene III, when Malcolm says ‘Dispute it like a man’) * Time (e.g. Scene Act 1 Scene III, when Banquo says ‘If you can look through the seeds of time’) My final evaluation on the dramatisation of Macbeth using language is that Shakespeare is a great master of English because of his different ideas to portray many things. This is a good thing because it adds more effect to the play and dramatises it causing more interest and depth to it in the way that every idea has a particular significance within the play. Portrayal Through Physical Methods In Macbeth one of the most significant things that Shakespeare uses is Imagery. Macbeth is rich in imagery. Imagery conveys ideas with such emotion and drama and that it is one of the special things about Macbeth. There are many ways in which Macbeth was dramatised through imagery these are some of them: * Portrayal Through Darkness and Light It was used because it’s a simple to do method, which dramatises the play. The main ways it was used was to define good from evil. For example, in a Macbeth play that we watched we saw that when king Duncan was shown the lights were so bright that you could tell that it was the way it is to represent extreme good even holiness. When the witches showed up on the scene the stage would turn very dark that the only thing that you could see was their wicked eyes representing the extreme no good, the evil. The contrast between the witches and King Duncan shows that light and darkness imagery can be very dramatic. One interesting way of using light imagery was to gradually decrease the amount of light given to Macbeth himself. This is because as we know Macbeth’s character starts to fade away and so does the light just to remind us of this and make it more dramatic and effective. You can understand through light and darkness if something bad is going to happen or something good. If the stage turn all dark and nothing happens you know something is going to happen. If the stage turns all bright with light you know that something good is going to happen. This idea of having different contrast of light before each scene can tell you weather this scene contains the theme of good or evil is actually a very good idea because it’s like a prophecy about to be fulfilled and this creates a very dramatic effect. Also the words of light and darkness are used in Macbeth, ‘dark night strangles the travelling lamp’ or even more dramatic is ‘Come, thick night’. * Portrayal Through Clothes Shakespeare had many ideas to do with dramatising using clothes. One of his most famous one is his reference to the throne of Scotland dresses him in ‘borrowed robes’. Basically illustrating the theme of deception in a silent but dramatic way. Shakespeare also likes to mix different subjects or irrelevant subjects in to the matter using imagery. * Acting and Theatre, (‘a poor player’) * Eyes, (‘the eye of childhood’) * Hunting and Sport, (‘bear-like I must fight the curse’) * Hands, (‘with these hands ne’er be clean’) This kind of imagery again adds more depth to the play making it more interesting and more dramatic by making the viewer think about what is Shakespeare trying to represent with his language and thoughts. Speaking of thoughts, Shakespeare liked to involve community in Macbeth. * Portrayal Through Feasting And Hospitality He involved the image of community in Macbeth using Hospitality and Feasting. Eating together is a sign of friendship and community. Macbeth’s disrupted banquet represents his moral illusion in to evil and darkness, which took him away to another level, just like how the banquet changed from a friendly level to an embarrassment. * Portrayal Through Animals Throughout Macbeth there are many references to animals. Especially when Shakespeare try’s to explain something that is mystical and fearful. This creates the perfect atmosphere for the evil characters to act in to create a dramatic experience for the viewer just like the cauldron scene. Also Shakespeare likes to use birds like robins to represent happiness because of their singing. The owl is used also to create the idea of darkness, the owl only comes out in the dark and so does Macbeth. * Portrayal Through Babies And Children Throughout Macbeth there are many references to vulnerability and innocence. This way was very successfully done through babies and children. This is because children cannot take actions and cannot prevent them either this makes them innocent. The most dramatic example in Macbeth of this dramatisation technique was when Macduff’s family were killed. His son was so young and innocent that Shakespeare showed us this by his lack of knowledge, the poor boy didn’t even know what a traitor was. * SON: (‘was my father a traitor, mother?’) * LADY MACDUFF: (‘Ay, that he was’) * SON: (‘What is a traitor?’) * LADY MACDUFF: (‘Why, one that swears and lies.’) * SON: (‘And be all traitors, that do so?’) * LADY MACDUFF: (‘Every one.’) * SON: (‘Who must hang them?’) * LADY MACDUFF: (‘Why, honest men.’) We can see from the extract conversation between the mother and child that Shakespeare intends to break peoples hearts and make them give sympathy toward this poor boy, who doesn’t even know what a traitor is. * Other Portrayals Shakespeare tended to use a lot of violence in his stories; violence of course refers to blood. He tended to use blood because it is so significant in the way that it is precious and there is lots of it. Blood can also be represented as a word to explain something with heart to it because it is so important to you and you are mentioning it. Sleep is a common technique used in Macbeth in order to dramatise the fact that Macbeth himself cannot get sleep anymore because of his filthy deeds, and Lady Macbeth sleepwalks while pretending to wash and scrub her hand as if she is washing her deeds away, but still she rubs as if it’s not going away, the blood stains. This kind of technique really does dramatise it in way that again causes interest towards the audience. Conclusion To conclude I think I will say that Shakespeare is a great writer who was very creative and significant in the way that he uses different techniques to dramatise anything. When I say dramatise I mean that he made something more exaggerated in the way that you understand it more and it appeals to you more. Macbeth is very rich in dramatisation because that’s what makes a good story, if it’s full of ideas which appeal more by having more depth in to it than usual, then you get more people watching your play because it’s more than the usual. People will always want something more. And that’s what Shakespeare gave them and he did it well.

Thursday, October 10, 2019

had never been to a concert before, so I was incredibly excited about it

It was the 6th of April 2001 and I remember every detail vividly. I was with 6 of my close friends; Ben, my boyfriend of 5 months, Becka, my best friend for as long as I can remember, Charlotte and her boyfriend Steve, Sbecky and her boyfriend Tony. Charlotte and Sbecky were also very old friends of mine from school years, both of whom I had kept in contact with since leaving school. We were all very excited about the gig, and as we stood outside waiting for the doors to open, I noticed that nobody was concerned about the fact that it was bitterly cold. I stood amongst my friends and while we were talking about Charlotte's birthday that had just been, I felt a gust of wind hit my face like sharp knifes piercing my skin. I rubbed my face to warm myself slightly. Ben noticed that I was incredibly cold and he wrapped his arms around me to shelter me from the unkind coldness of the night. It was very slow getting into the venue as there were so many people waiting, so as we slowly crept nearer to the doors, we all became a little more anxious to get in. When we finally got there we handed over our tickets and they were torn in half, just like at the cinema. The first thing I noticed as I walked through the doors was the instant warmth, so welcoming in contrast to the icy wind that waited to stalk us on our return home. Next I noticed the amount of people that surrounded me; it was just like a sea of teenagers all as happy and excited as me and my friends. It was such a lively enthusiastic environment. I turned around, expecting to see Ben, but instead there was a short woman in her early twenties. I started to look around and walk back towards the doors until I heard Ben's voice from about 5 feet away, so I turned and moved towards him. As soon as I was back with him I felt safe and relaxed. Everybody else soon found us, and as soon as we were all back together we headed towards the main hall. There was a long passage leading to the main hall, I was sure it would have seemed longer if there were fewer people surrounding me. The doors on our right hand side were huge and had two people in luminous yellow jackets standing at either side. As we walked in we had a little more room to move about. We went to the back, and sat down on the hard, uncomfortable plastic chairs. For me Charlotte and Becky, it was the first time we had ever been to a concert, so we had no idea what to expect. We waited for about twenty minutes until the support band came on stage. They greeted the audience and told us that they were called Ten Benson. Each member of the band wore a fish-net top and a green baseball cap. We had already begun to walk down the stairs and into the main crowd by the time they started playing. The noise was so powerful it began to make my ears tingle. As we got closer and closer to the front, we could see the band a little more clearly. They were such an energetic band; their act consisted of climbing on top of amplifiers and jumping off, whilst still playing their instruments incredibly well. The drum beat was very powerful and so we were all compelled to dance. When the vocalist began to sing on the second song it was clear that he was a very heavy smoker, but his voice was so intoxicating, I couldn't do anything but listen to him. At the end of each song there was a huge sound of clapping and cheering for the band, but it wasn't until they started to leave the stage that the sound became like thunder. They had played amazingly well and I'm sure that anyone who didn't have their album already would own it within the next week. When the band had left the stage and the lights came on slowly, people began to drift back towards the seats. Becka, Charlotte and I, decided to do the opposite. As people were leaving the front we moved forward. We eventually managed to squeeze our way right up to the front. Various people were coming onto the stage, swapping leads about, tuning the lead and bass guitars, and trying to make the stage a little tidier. After about fifteen minutes the crowd started to force their way back to the front again. I was being squeezed against the metal railings that were keeping the crowd from getting onto the stage. Security guards stood in front of the railings, I felt envious of the amount of space they had. It seemed so strange that thousands of people were all packed into a space like sardines and less than two feet away from them stood security guards who had all the space they liked. The main band appeared and the crowed roared once again. They were called The Darkness and I had only heard one track they had ever made, but I loved it from the first time I heard it. They talked to the crowd for a few minutes, saying how great it was to be back in Wales and what a great crowd we were. They started playing and the pain I was feeling as my ribs got crushed was reduced as I was distracted by the creativity of the band. They were outstandingly good. The drummer looked like he had just escaped from a mental institution. He let out all his energy onto the drums, with his head moving up and down frantically and arms everywhere, he was so talented. The lead guitarist/vocalist wore a cat suit with zebra print on it and a huge hole from the waist line up to the shoulders so that his torso was on full display. He had shoulder length dark hair, and as he was playing his hair was flying about so freely. His fingers moved up and down the guitar with such elegance and ease, and he seemed to thoroughly enjoy every aspect of the performance. The bassist, on the other hand wasn't moving much, he looked very serious and was concentrating on his instrument. He played very well, and the bass line was very clear, which was unusual. I was having the time of my life, and I didn't think the night could get any better, until they played the one song I'd heard by them the week before. It was called ‘Love on the Rocks with No Ice', and it was played so much better live, than when I had heard it on the television. The crowd loved them, there were people on other people's shoulders, singing with the band and people were crowd surfing over our heads. The enthusiasm from the crowd was so powerful that it seemed to give me more energy, so I danced and danced for the rest of the set. When the band played their final piece the crowd all shouted for more, nobody wanted the night to end. Eventually the band came back on to the stage and told us we could have one more song. They played what was going to be their next single. It was great, but when the song ended, I knew it was the end of the night. The lights in the hall came on and the atmosphere was diminished. As we wandered out of the hall with the rest of the crowd, I felt overwhelmed with happiness. Ben tried to talk to me but I couldn't hear him, I'm not sure if it was that the noise from the concert had slightly damaged my ears or whether it was the fact that so many people were talking around us. As we got into the main reception area where t-shirts and posters were being sold frantically, my friends and I began to talk about the concert. Everyone had thoroughly enjoyed the night; the only thing that had gone wrong was that Becka had lost her jacket in the crowd. We all put our money together and bought her a long sleeved top to keep her a little warmer on the walk home. We walked outside, said our goodbyes and went our separate ways. As predicted, the cold wind crept behind me, Becka and Ben, reminding us of its presence every now and again, until we finally reached the warmth of our own homes.

Brindis Speech

The speech was Rizal’s toast to the triumph of Juan Luna’s Spolarium and Felix Hidalgo’s Las Virgenes Cristianas Expuestas al populacho in their work of arts whose works illuminates two ends of the globe: East and West (Spain and the Philippines). It’s about the acknowledgement and thanking them for the pride and glory they gave to the Filipinos. But most of all, he gives praise to those youth’s actions that can make a difference and contribute to the glory of the Philippines.He wanted to make the people realize that glory doesn’t based to a country alone. What he wanted to prove is that geniuses bloom and sprout all over the world with its own uniqueness, talents, and intelligence. No one needs to have same culture and the greatness of a country, but the real talent comes to their works. What he takes jab are elites who does everything just to stop the education system among filipinos because they are afraid that they might learn to defend.I n the speech he made, there are values and lessons he teach us that can be applied in a real world up until now such as mentioning geniuses can be born and made anytime and anywhere. No one has the right to judge or put down a person because anyone can be great. He also said that Spain and Philippines are equal, no greater nor slaves. Dr. Jose Rizal is great because he discussed bravely what the Spaniards are afraid of: EDUCATION of the filipinos but what he focused more is to inspire filipinos and prove how worthy a nation can be.

Wednesday, October 9, 2019

The Sierra Leone Civil War (Methods used by the RUF whether effective Research Paper

The Sierra Leone Civil War (Methods used by the RUF whether effective or not) - Research Paper Example In presenting this paper, I intend to analyze the effectiveness of the methods used by the RUF in terrorising young children and other refugees in becoming forced fighters as well as their sheer ruthlessness in destroying civilian dwellings by theft, loot, and murder. In doing so, I have considered to present some important events of the war: the beginning of the war and the formation/evolution of RUF, the resistance faced by the RUF, techniques implemented by the RUF, effects of the war and the RUF brutalities, and the eventual end of the war along with the RUF. The paper ends with a conclusion regarding the effectiveness of the RUF in their approach and the effects that it generated throughout the life and times of the people of the fated country – Sierra Leone. Tarawalie 2 BEGINNING OF THE WAR: THE FORMATION OF RUF AND ITS AGENDA On 23rd March, 1991, Sierra Leone was engulfed in a civil war that was to last for more than a decade. The inception of the war was triggered by t he rebel army named Revolutionary United Front which was led by Foday Sankoh – a former corporal of the Sierra Leone army who later became a pro-Gaddafi insurgent. On returning back from Libya after receiving specialised training, he initiated an insurgency movement which later culminated into a civil war. His actions were supported by Charles Taylor- the then Liberian president â€Å"who (Charles Taylor) was the principal beneficiary from this criminal business† (Gberie 184). Although the RUF theme was aimed solely to set up a multi-party democracy by overthrowing the Momoh regime, they completed failed to define a future political agenda. What seemed to be the bottom-line were the massive diamond resources that were to come under their disposal once the current regime was powerless. These economic perks along with the ineffectual retaliation from the government forces and the subsequent defection by many civilians and soldiers led the country to a grotesque civil war . Although the RUF would later face some resistance from the Sierra Leone army, negligence and incompetence would allow them to later push back across the country and maintain their strongholds on many economically and geographically important areas like the mines of Moyamba and Bonthe districts and the country’s capital- Freetown. For most of Sierra Leone’s youth, there were only limited options left- either to remain where they were and get themselves obliterated by the rebels or to flee to the neighbouring Liberia. Ironically, this was to led them into war rather than distance them from the conflict. What the world was going to witness was the grotesque killings of refugees and forced inclusion of children into the military either by force or by the fake promises of food, water and medical care. Tarawalie 3 RESISTANCE FACED BY THE RUF The RUF in the course of its aggressive journey encountered many resistances which it either quelled or dealt with tactical approach. "Despite their brutality the RUF retained coherence as a military force and their links to neighbouring Liberia ensured that they could maintain themselves with equipment and provisions" (Dorman 38). Nevertheless, most of the initial resistances were either not consistent or were quite incompetent in their fight

Tuesday, October 8, 2019

Cyber security Coursework Example | Topics and Well Written Essays - 1000 words

Cyber security - Coursework Example Despite the mounting threats in cyberspace, it emerges that the cyberspace domain holds key solutions to these threats. The threats are further compounded by fact that threats are anonymous and emerge from a multitude of sources worldwide (Ward, 2000). With prevailing drastic revolution in cyber technology, the human dimension of the security problem cannot be disregarded. The behavior of the users, failure in compliance with security policy and ignorance of cyber threats are common human factors that compromise the overall security of cyberspace. An underestimation of the potential magnitude of a cyber threat due to distraction or ignorance is the main reason for successful cyber attacks. A critical factor to consider when formulating cyber security is the response time to cyber attacks. Incidents of attack happen at cyber speed, but often it takes a while for the management system to detect and respond to the incident. Failure to respond with urgency to cyber attacks increases the company’s vulnerability. Appropriate training of employees on the threat and remedy framework is a critical obligation of any organization. Cyber security threats that can affect important goals In e- commerce for instance, rights of access to digital content have become an issue of immense economic and social significance. Wealthy nations have come under criticism from poor countries for â€Å"information imperialism†, arguing that intellectual property rights are an impediment to overcoming the digital creative and intellectual divide. Consequently, elusive questions have arisen on whether to reinforce these rights, or whether to eliminate all protection in cyberspace all together. The electronic environment provides ease of operation across borders, which renders issues of cyber crime an international affair and which inevitably requires renegotiation of agreements between governments, and signing of new treaties in international mediums. Provision of stability and certainty in the cyber business environment then raises concerns of protecting consumers with emerging threats of electronic fraud, cyber terrorism and crime. The ethical concerns that emerge comprise: personal privacy, protection of copyrights, availability of critical crime information to agencies of law enforcement, hacking and computer technology infringement crime, and many other legal framework aspects formulated for citizen right protection Other than the legal and ethical dimensions, cyberspace issues also have social aspects and implications. It’s not clear from the cyberspace management framework who exactly has authority to manage the rights and privileges of users on the web, and who has the responsibility to ensure that the rights of the individual in are protected cyberspace. More important to note is the fact that both users and content providers will be greatly limited in taking full advantage of the evolution in network technologies, unless users take respons ibility of the uses to which they put web content. Vulnerabilities that can be exploited through cyber crime and cyber warfare Valuable information and content is continuously being posted on the Net by publishers and content providers, but with an increasing concern on how to control access and use of this

Monday, October 7, 2019

Economic and Business Context Essay Example | Topics and Well Written Essays - 2000 words

Economic and Business Context - Essay Example in 1894 in Manchester, after wards Marks entered in to partnership with Thomas Spencer, and they established a company known as Marks & Spencer (M & S). In the initial time the company only concentrates in the area of selling of goods they are purchased the goods from wholesalers and other intermediteries after they established a good market base in UK they entered another area of business. Marks & Spencer became a limited company after adopting revolutionary policy of buying directly from manufacturers. In 1926 they stepped in textile industry. It is mainly concentrating on the selling of British produced goods for the purposes of maintaining cordial relation with British manufacturers by maintaining a new brand named ‘St Michael’ mainly they market clothing and Food products. The key factor behind their success is the motto of providing better customer service relation, by accepting unwanted goods from their customer and refunding the cash. The company tries to provide only quality goods by maintaining their reputation for offering fair value for money. In 1988 the company acquired Brooks Brothers an American clothing company and Kings Supermarket a food chain. Currently the company expands and diverse their business activities in the area of Food retail stores and Home ware retailing also. They are mainly marketing the clothing products through their retail outlets. â€Å"Marks & Spencer, leading international departmental, has drawn up ambitious expansion plans in India and China starting as early as next year, its chief executive Stuart Rose has said.† (Marks & Spencer plans to expand in India, china, 2007). The company also launched a web site for the purpose of online marketing system associated with Amazon.com. Marks & Spencer’s better customer service and quality products will helps them to improve their business in the area of online marketing also. â€Å"For years customer service has been a fundamental part of consumers offline shopping

Sunday, October 6, 2019

History of voice coil of a speaker Research Paper

History of voice coil of a speaker - Research Paper Example A voice coil in a speaker is the loop of a wire connected to the top side of a loudspeaker conduit. Its main function is to give the motive force to the conduit by use of magnetic field created by current passing through it. The common loudspeaker that is currently in use was developed in the 1920s and uses a magnetic force to move a coil that is attached to a diaphragm. Information passing capabilities of a system through a magnetic-core, memory circuits and peripheral magnetic storage and retrieval devices was a challenge that faced traditional scientists. Although the history of voice coil technologies is particularly complex and tumultuous. Voice coil has been made in linear and rotary designs, but the rotary design has become the dominant design because it requires less space (Kamm, 1996). A much less expensive mechanism is a stepper motor, in which a shaft rotates in discrete steps to new positions in response to changes in the surrounding magnetic field. The functioning of the voice coil and related associates is closely related to the history of magnetism. It is recorded that around 1820’s a scientist, Hans Christian, demonstrated that magnetism was linked to electric current through the use of a wire carrying an electric current close to a magnetic field. This caused a deflection of the compass needle, which was being used at the tim e of the experiment (Schilders, Vorst, & Rommes, 2008). It is important to note that current flows causes the emergence of a magnetic field in the neighboring field. The history of voice coil indicates how abstract scientists ideas of this device has been ongoing since the invention of magnetism. Before any concrete advances could be made utilizing magnetism, scientists needed new tools and techniques that could be used to hear sound from a speaker (Brauer, 2006). One of the challenge was an inability to construct novel experimental materials with the

Friday, October 4, 2019

IMC Essay Example | Topics and Well Written Essays - 1250 words

IMC - Essay Example It is not easy to market an intangible place because of the conflicting interests that come as a result of it having many stakeholders. However, one marketing approach that has been highlighted in the article is the use of brochures which create favorable images of places. Marketing approaches like media advertising and public relations can also be utilized especially if the target is to maximize the impact of communication (Skinner, 2005). Marketing approaches that are often used for tangible products include sales promotions, general media advertising, and public relations. These approaches aim at making the target consumers aware of the products being produced by a particular company. Some of these approaches are the same as those being utilized in marketing intangible places. The aim of marketing tangible products and intangible places is also the same. In the case of tangible products, the aim of marketing is to attract customers to want the products while in the case of intangible places the aim of marketing is to make a place in order for it to be a traveler’s choice. When looking at services businesses, it is crucial to understand that they are different from businesses that produce physical goods. When marketing, these businesses need to focus on the people who will benefit from the services, the physical evidence that can show the quality of the service being provided, and the process of delivering the services. Service businesses face the challenge of differentiating their services making this hard to gain a competitive advantage. The alternative way is to differentiate themselves through their marketing strategies. Some approaches which can be utilizes in service businesses include sales promotion and media advertising. Sales promotion can be by including innovative features. Apart from what the customer expect, a secondary service feature can be added. For example, an accounting firm can offer free consultation to